UNILEVER UNMASKED

EVERYDAY PRODUCTS. HIDDEN CRUELTY.
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That’s how many hens Unilever uses every year. Each one reduced to a number. Each one trapped so Unilever can protect profits while hiding cruelty behind household brands.
UNILEVER UNMASKED. A GLOBAL BRAND BUILT ON CAGES.

Open your fridge.
Open a kitchen drawer.
Step into the shower.

Mayonnaise. Ice cream. Soup. Soap. Shampoo.
Unilever is everywhere in our homes.

What you don’t see is what Unilever works hardest to hide.

Behind many of these products are eggs from hens trapped in wire cages — so small the birds cannot walk, stretch, or escape their suffering. This is the reality Unilever hides behind smiling brands.

In 2018, Unilever promised a different future: 100% cage-free eggs globally by 2025. It was a public pledge to consumers and millions of hens worldwide.

That promise wasn’t lost.
It was erased.

In 2025, Unilever abandoned their global cage-free commitment, maintaining cage-free sourcing only in Europe and North America while leaving millions of hens confined across Latin America, Asia, and Africa.

Same company. Same products.
Different standards.

This isn’t about feasibility. It’s about who Unilever believes deserves better.

UNILEVER KNOWS. HENS PAY THE PRICE.

Unilever uses approximately 1,386,000,000 eggs each year. Many come from hens given less space than a sheet of paper — denied most of their natural behaviours. Some collapse from injury or exhaustion, their bodies left among the living.

Cages like these are banned or being phased out in many countries. Yet Unilever continues to rely on them across large parts of its supply chain, despite proven cage-free systems already in use elsewhere.

This is cruelty by design.

UNILEVER UNMASKED: THE COST OF CONVENIENCE

In Western markets, Unilever claims leadership on animal welfare. Everywhere else, they accept suffering. This isn’t lagging behind — it’s deliberately leaving millions behind.

SIGN THE PETITION
WE SEE IT. AND WE WON’T LOOK AWAY.

THE TRUTH UNILEVER WON’T ADVERTISE

Unilever has a responsibility to its customers and the animals alike. Such blatant inequity has no place in 2026.  
— Paul Cichy | Global Corporate Campaigns Specialist
Unilever markets itself as a company with values, but values don’t stop at borders. Hens shouldn’t suffer more just because they live in a different country. Ethical treatment can’t be a regional privilege, and we’re demanding cage-free standards everywhere Unilever operates.
— Brooke Fane | Senior Corporate Campaign Lead at The Humane League
A company that is omnipresent in our daily lives should not be synonymous with cruelty and broken commitments.
— Juan José García Rebollo| Global Corporate Campaigns Specialist

GLOBAL ROLLBACK:

Unilever committed to 100% cage-free eggs worldwide by 2025 — then abandoned that promise in 2025.

MILLIONS AFFECTED:

Unilever uses approximately 4.9 million hens and  over 1.3 billion eggs every year — many still bound inside  cages.

BUILT-IN INEQUITY:

Unilever protects hens in Europe and North America. while leaving hens around the world behind bars.

ASK UNILEVER TO UNMASK THE TRUTH. BREAK THE CAGES.

Unilever continues to profit from cages while hiding behind selective standards and polished branding. Consumers are misled. Hens are trapped.

Ethical treatment should not depend on geography.
Freedom should not be a regional privilege.

ADD YOUR VOICE TODAY.

Demand that Unilever reinstate their 100% global cage-free egg commitment NOW.

TAKE ACTION: UNILEVER UNMASKED
RELENTLESS GLOBAL PRESSURE

Holding Unilever accountable:

This campaign is co-led by Mercy For Animals and the Open Wing Alliance (OWA). Together, we are exposing the gap between Unilever’s public image and their global reality.

Unilever may be everywhere in our homes.
Now the truth is everywhere too.

Mercy For Animals is a proud member of the OPEN WING ALLIANCE

(OWA), a global coalition of over 90 organizations working tog­ether to END THE ABUSE OF CHICKENS WORLDWIDE.

By acting in unison, we have the power to INFLUENCE some of the world’s largest CORPORATIONS and drive SYSTEMIC CHANGE for billions of animals.

How Our Coalition Work

DELIVERS CHANGE

Our global coalition COORDINATES CAMPAIGNS, sets CONSISTENT animal welfare standards, MOBILIZES supporters simultaneously, and holds companies ACCOUNTABLE for progress.

CORPORATIONS ACT WHEN THE WORLD IS WATCHING.

By supporting our coalition work, you help us hold the biggest players accountable and create lasting change for animals everywhere.
SUPPORT THE OPEN WING ALLIANCE