UNILEVER UNMASKED
Open your fridge.
Open a kitchen drawer.
Step into the shower.
Mayonnaise. Ice cream. Soup. Soap. Shampoo.
Unilever is everywhere in our homes.
What you don’t see is what Unilever works hardest to hide.
Behind many of these products are eggs from hens trapped in wire cages — so small the birds cannot walk, stretch, or escape their suffering. This is the reality Unilever hides behind smiling brands.
In 2018, Unilever promised a different future: 100% cage-free eggs globally by 2025. It was a public pledge to consumers and millions of hens worldwide.
That promise wasn’t lost.
It was erased.
In 2025, Unilever abandoned their global cage-free commitment, maintaining cage-free sourcing only in Europe and North America while leaving millions of hens confined across Latin America, Asia, and Africa.
Same company. Same products.
Different standards.
This isn’t about feasibility. It’s about who Unilever believes deserves better.
UNILEVER KNOWS. HENS PAY THE PRICE.
Unilever uses approximately 1,386,000,000 eggs each year. Many come from hens given less space than a sheet of paper — denied most of their natural behaviours. Some collapse from injury or exhaustion, their bodies left among the living.
Cages like these are banned or being phased out in many countries. Yet Unilever continues to rely on them across large parts of its supply chain, despite proven cage-free systems already in use elsewhere.
This is cruelty by design.
UNILEVER UNMASKED: THE COST OF CONVENIENCE
In Western markets, Unilever claims leadership on animal welfare. Everywhere else, they accept suffering. This isn’t lagging behind — it’s deliberately leaving millions behind.
GLOBAL ROLLBACK:
Unilever committed to 100% cage-free eggs worldwide by 2025 — then abandoned that promise in 2025.
MILLIONS AFFECTED:
Unilever uses approximately 4.9 million hens and over 1.3 billion eggs every year — many still bound inside cages.
BUILT-IN INEQUITY:
Unilever protects hens in Europe and North America. while leaving hens around the world behind bars.
ASK UNILEVER TO UNMASK THE TRUTH. BREAK THE CAGES.
Unilever continues to profit from cages while hiding behind selective standards and polished branding. Consumers are misled. Hens are trapped.
Ethical treatment should not depend on geography.
Freedom should not be a regional privilege.
ADD YOUR VOICE TODAY.
Demand that Unilever reinstate their 100% global cage-free egg commitment NOW.
Holding Unilever accountable:
This campaign is co-led by Mercy For Animals and the Open Wing Alliance (OWA). Together, we are exposing the gap between Unilever’s public image and their global reality.
Unilever may be everywhere in our homes.
Now the truth is everywhere too.
Mercy For Animals is a proud member of the OPEN WING ALLIANCE
(OWA), a global coalition of over 90 organizations working together to END THE ABUSE OF CHICKENS WORLDWIDE.
By acting in unison, we have the power to INFLUENCE some of the world’s largest CORPORATIONS and drive SYSTEMIC CHANGE for billions of animals.