WHERE FAIRNESS IS OPTIONAL.
As billions tune in to celebrate the spirit of global competition and fair play, World Cup sponsor Unilever plays by different rules.
Despite spending more than $50 million on advertising touting ethics, their animal welfare policy remains geographically incomplete.
CAGE-FREE FOR THE WEST. ANIMAL CRUELTY FOR THE REST.
THE BIASED REFEREE:
One Goal, Two Different Rulebooks
In Unilever’s version of the “global” game, protection from cruelty depends on where you live. While the company celebrates cage-free progress in North America and Europe, it abandoned those promises across Latin America, Africa, and Asia, creating a blatant double standard for animals and consumers in the Global South.
Imagine a World Cup where only teams in the West get fair play while everyone else is forced onto a broken field.
- The “Home” Advantage: If a hen lives in the United States or Europe, Unilever ensures she isn’t trapped in a cage.
- The “Away” Penalty: If a hen lives in the Global South—including Brazil, Mexico, or throughout Asia and Africa—Unilever keeps her confined in a space no larger than a sheet of paper.
2 MILLION REASONS TO DEMAND FAIR PLAY
Unilever markets itself as a leader in ethics
Yet millions of hens remain trapped in wire cages for brands like Hellmann’s and Magnum. Over 2 million hens are cruelly confined because Unilever decided global accountability was too much effort.
Animal welfare shouldn’t depend on geography. Unilever operates in more than 190 countries, yet it sidelined its cage-free commitment across the Global South, proving its “global” values come with a long list of terms and conditions.
Our Demands for Unilever
We cannot celebrate while Unilever permits animal cruelty. Mercy For Animals, the Open Wing Alliance and our global supporters demand that Unilever:
- Reinstate the global commitment: Restore the 100% global cage-free egg commitment for all regions immediately.
- Publish a transparent roadmap: Issue a clear, time-bound action plan with measurable milestones to achieve 100% cage-free sourcing worldwide.
UNILEVER: IT’S TIME TO PLAY FAIR FOR ALL HENS, EVERYWHERE.
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