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Break Cages, Not Promises

For decades, Unilever has positioned themselves as a global leader—present in millions of homes, shaping everyday choices around the world. They claimed progress. They made promises. They told consumers they were moving toward a more ethical future. Yet today, MORE THAN TWO MILLION HENS in Unilever’s supply chain are still trapped in cages—hidden behind familiar brands and polished marketing. Unilever once committed to going 100% cage-free globally by 2025. Instead of delivering, they walked it back—protecting hens in Europe and North America while abandoning millions more in the rest of the world.  
We’re working to change that by holding Unilever accountable—because leadership means breaking cages, not breaking promises.
TO UNILEVER: YOU ARE IN EVERY HOME. BUT YOU ARE NOT DELIVERING THE SAME STANDARDS TO EVERYONE. WE DEMAND GLOBAL CHANGE, AND OUR COLLECTIVE VOICE WILL NOT BE SILENCED.
This is more than a campaign. It’s a stand against quiet backsliding, selective compassion, and inequity.
JOIN US IN THIS FIGHT: TAKE OFF THE MASK. LEAD CONSISTENTLY. AND HELP CREATE A FUTURE THAT ISN’T BUILT ON CAGES.
BREAK CAGES, NOT PROMISES
Billions of Hens worldwide suffer in filthy wire cages.
0000000
HENS remain caged in Unilever’s supply chain
BREAK
CAGES
UNILEVER IS FAILING HENS

Unilever promised to source 100% cage-free eggs globally by 2025.

But in 2025, they abandoned that promise, removing their global target and limiting cage-free commitments to Europe and North America—leaving millions of hens behind in Latin America, Asia, and beyond.

While other global companies continue moving forward, Unilever is choosing selective ethics and unequal standards—profiting from animal suffering where consumers are least protected.

This isn’t just a broken promise.
It’s a deliberate decision to prioritize convenience and profit over consistency, compassion, and accountability.

It’s time for Unilever to restore their global commitment.

Consumers deserve a consistent, global standard from the brands they trust.

Demand Unilever Act Now.
Break the cages. Reinstate the promise. Eliminate extreme confinement—everywhere.

UNILEVER EVERYWHERE. ETHICS? Not so much. Unilever Unmasked:

+190 countries +300 brands 1,386,000,000 eggs anually 2,057,594 hens still in cages
Visit the Unilever Campaign Website

A GLOBAL FIGHT TO BREAK THE CAGES

The practice of confining animals in tiny cages is a global crisis. That is why our fight to eliminate them must be global too.

From the Americas to Asia, Mercy For Animals is leading coordinated global efforts to end this outdated practice. We are challenging the world’s largest companies to stop confining animals in tiny crates and cages—no matter the country, no matter the region.

SEE OUR ACTIVE CAGE-FREE CAMPAIGNS;
Brazil
Compromisso É Coisa Séria
December 2025
Many companies committed to ending hens suffering in cages by a 2025 deadline, but progress…
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Brazil
Compromisso É Coisa Séria
9 December 2025

Many companies committed to ending hens suffering in cages by a 2025 deadline, but progress reporting is poor in Brazil. Consumers should demand updates on cage-free transitions.

Learn more about this campaign
Global
Hold Marriott Accountable
December 2025
Despite having made a commitment to go fully cage-free globally by 2025, Marriott has made…
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Global
Hold Marriott Accountable
9 December 2025

Despite having made a commitment to go fully cage-free globally by 2025, Marriott has made limited progress.

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Latin America
The Hidden Nightmare
December 2025
In Latin America, more than 90% of hens exploited by the egg industry are kept…
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Latin America
The Hidden Nightmare
20 December 2025

In Latin America, more than 90% of hens exploited by the egg industry are kept in cages for practically their entire lives.

Learn more about this campaign
Canada
Hold Sobeys Accountable
January 2026
Nine years ago, Empire—the parent company behind major Canadian grocery brands Sobeys, Longo’s, and others—promised…
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Canada
Hold Sobeys Accountable
15 January 2026

Nine years ago, Empire—the parent company behind major Canadian grocery brands Sobeys, Longo’s, and others—promised to go 100% cage-free by 2025.

Nearly a decade later, they have failed to share how and when they’ll fulfill their promise.

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Your support is the key to unlocking their cages.

HELP FUND THE FIGHT
for animals worldwide today!

FUND THE FIGHT

STRONGER TOGETHER: UNITED FOR CHICKENS

We’re proud to be part of global coalitions like the Open Wing Alliance, uniting with around 100 PARTNER ORGANIZATIONS in a shared mission to end the abuse of chickens. Together, we form a powerful front, amplifying our impact, sharing resources, providing regional support, and DRIVING GLOBAL CHANGE. Explore our partners’ work and support their fight too – because this movement is stronger when WE STAND TOGETHER.
VISIT OPEN WING ALLIANCE