UNILEVER UNMASKED

EVERYDAY PRODUCTS. HIDDEN CRUELTY.

0 0 0 0 0 0 0

That’s how many hens Unilever uses each year—reduced to numbers, caged to protect profits behind household brands.

END THIS CRUELTY

UNILEVER UNMASKED. A GLOBAL BRAND BUILT ON CAGES.

Open your fridge.
A drawer. The shower.
Mayonnaise. Ice cream. Soap. Shampoo.
Unilever is everywhere in our homes.
What they hide: eggs from hens trapped in cages so small they can’t move or stretch—suffering behind familiar brands.

In 2018, Unilever promised a different future: 100% cage-free eggs globally by 2025. It was a public pledge to consumers and millions of hens worldwide.

That promise wasn’t lost.
It was erased.

That promise wasn’t lost.
It was erased.

In 2025, Unilever dropped their global cage-free promise—keeping standards in Europe and North America while millions of hens remain confined in Latin America, Asia, and Africa.

Same company, different standards.

UNILEVER UNMASKED: THE COST OF CONVENIENCE

Unilever uses 1.38 billion eggs a year, many from hens crammed into cages, unable to move freely or express natural behaviors.

This isn’t a gap—it’s a choice.

Many hens are given less space than a sheet of paper—unable to express natural behaviors; some collapse from injury or exhaustion.

Though these cages are banned or phased out in many countries, Unilever still relies on them across much of their supply chain despite proven cage-free alternatives.

SIGN THE PETITION

WE SEE IT. AND WE WON’T LOOK AWAY.

THE TRUTH UNILEVER WON’T ADVERTISE

Unilever has a responsibility to its customers and the animals alike. Such blatant inequity has no place in 2026.

— Paul Cichy | Global Corporate Campaigns Specialist

Unilever markets itself as a company with values, but values don’t stop at borders. Hens shouldn’t suffer more just because they live in a different country. Ethical treatment can’t be a regional privilege, and we’re demanding cage-free standards everywhere Unilever operates.

— Brooke Fane | Senior Corporate Campaign Lead at The Humane League

A company that is omnipresent in our daily lives should not be synonymous with cruelty and broken commitments.

— Juan José García Rebollo| Global Corporate Campaigns Specialist

GLOBAL ROLLBACK:

Unilever committed to 100% cage-free eggs worldwide by 2025 — then abandoned that promise in 2025.

MILLIONS AFFECTED:

Unilever uses approximately 4.9 million hens and over 1.3 billion eggs every year — many still bound inside cages.

BUILT-IN INEQUITY:

Unilever protects hens in Europe and North America. while leaving hens around the world behind bars.

ASK UNILEVER TO BREAK THE CAGES.

Tell Unilever to unmask the truth—break the cages.

They profit from cages while hiding behind selective standards—misleading consumers and trapping hens. Ethics shouldn’t depend on geography.

ADD YOUR VOICE.

Demand Unilever restore their 100% global cage-free commitment NOW.

TAKE ACTION: UNILEVER UNMASKED

RELENTLESS GLOBAL PRESSURE

Holding Unilever accountable:

This campaign is co-led by Mercy For Animals and the Open Wing Alliance (OWA). Together, we are exposing the gap between Unilever’s public image and their global reality.

Unilever may be everywhere in our homes.
Now the truth is everywhere too.

Mercy For Animals is a proud member of the OPEN WING ALLIANCE

(OWA), a global coalition of over 90 organizations working together to END THE ABUSE OF CHICKENS WORLDWIDE.

By acting in unison, we have the power to INFLUENCE some of the world’s largest CORPORATIONS and drive SYSTEMIC CHANGE for billions of animals.

How Our Coalition Work

DELIVERS CHANGE

Our global coalition COORDINATES CAMPAIGNS, sets CONSISTENT animal welfare standards, MOBILIZES supporters simultaneously, and holds companies ACCOUNTABLE for progress.

CORPORATIONS ACT WHEN THE WORLD IS WATCHING.

By supporting our coalition work, you help us hold the biggest players accountable and create lasting change for animals everywhere.

SUPPORT THE OPEN WING ALLIANCE