MAGNUM’S BITTER SECRET:
Sweet on the outside, tied to cruelty underneath
Indulgence, but at what cost?
“True To Pleasure”
This is especially ironic, as behind Magnum is an extensive supply chain, where millions of hens are still suffering in extreme confinement in tiny wire cages.
These animals live in cramped, filthy cages, where each has less space than a standard piece of printer paper.
2 Million Hens Caged:
This is the number of animals Unilever still keeps locked up in cages. Each hen having to live her entire life confined to a space smaller than a standard sheet of printer paper.
Betrayal of Trust:
Unilever demonstrated they know how to go cage-free in the European and North American markets, but they chose to walk away from their commitment for LatAm and SE Asia markets. Does Unilever assume the public won’t notice?
Cruelty in Your Cart:
The suffering of these animals includes broken bones from brittle skeletons, painful beak trimming, and the inability to spread their wings, dust bathe, or nest.
Unilever had promised to go cage-free by the end of 2025. Unilever’s cage-free commitment is now limited to Europe and North America, meaning millions of hens elsewhere remain caged. Magnum Ice Cream’s supply chain is also built on animal suffering.
Help millions of hens worldwide: Take Action Now!
you can get involved by writing Magnum for being complicit in supporting animal suffering, and making sure our message is heard.
This campaign is a joint initiative by Mercy For Animals & the
OPEN WING ALLIANCE
A global coalition that COORDINATES CAMPAIGNS, sets CONSISTENT animal welfare standards, MOBILIZES supporters simultaneously, and holds companies ACCOUNTABLE for progress.
TOGETHER, We are demanding that Unilever:
Immediately restore their global commitment to sourcing 100% cage-free eggs in all regions
& publish a clear, time-bound, and actionable global plan to achieve this goal.
TAKE ACTION